Trademark protection is vital to businesses large and small, yet many business owners are confused about trademarks--does applying for a trademark require legal representation? What are the costs? What are the benefits? How can they do a preliminary trademark search? All these questions and more will be answered in a one hour presentation from two trademark experts from the U.S. Patent and Trademark Office's Patent and Trademark Depository Library Program. The focus will be on free government resources that are available to your library patrons. Learn how librarians can help local businesses find answers to their trademark-related intellectual property questions. Join Tom Turner and Natalie Polzer for a lively OPAL presentation.

An archived version of this presentation is available here.